Monday, June 29, 2009
Saturday, June 20, 2009
These tips from I-Change Biz will help you get the followers you want. You ought to write with:
* Something that lets me see who you are
* Something that shows me you know what you are talking about
* Something that amuses me, engages me, entertains me
* Something that helps me
* Something that educates me
You may agree that "engages me" and "helps me" are the two most important. These rules could easily apply to your blog, Facebook page or website content.
Thursday, June 18, 2009
Follow these steps to get started with Twitter
What is it?
A micro blog of 140 characters (this includes spaces), so one sentence. Keep it short and sweet. I would recommend you aim for about 130 characters so that there is enough space for people to quote you.
What do you want to achieve from Twitter? Keeping up with everyone else is not good enough. Like all marketing activity it needs an agenda, time and focus. Think SMART
I would recommend that you:
80% Free info and advice from either you or linked to great articles you know.
10% Referring and retweets
7% Direct marketing
3% Social chatter
How many people follow you or that you follow is actually fairly irrelevant! What is important is who is reading the tweets.
I would recommend you follow the top people in your area of expertise. Comment to them using the reply arrow. This will mean that @ sign along with their name appears in your update box and you type in your reply.
If you are quoting someone then it is courteous to put RT then a space and then @name and then simply copy their tweet and paste.
When you get replies it is important to acknowledge those. It means they will be more inclined to do it again thus improving your following of readers
Remember when someone replies to you with a comment their followers see it. This is how you build your online Twitter profile.
And finally some useful free downloads
1) Tweetdeck. It is a small download. It sits on your PC and allows you to update your twitter account, filter all of the people you’re following, reply to people, and perhaps most importantly search. One of the key things about using tweetdeck is that you can search on keywords. These are the keywords that anyone in the twitter universe is using.
2) Twellow. Twellow allows you to search for people to follow. These can be based on geography, type of work etc...It is critical that you follow people. People rarely follow people, if they see that you are not following others.
3) Twitterfeed. Twitterfeed allows you to RSS feed from around the internet. So collect an RSS, send the link to twitterfeed, and then it automatically updates your twitter account when that feed automatically updates. So for example if you send a blog then that will automatically appear in your twitter account, without doing anything but set it up
4) Tweetlater. Tweetlater allows you to automatically follow others, simply because they followed you. It also allows you to send out tweets at times when you are perhaps away, doing other things. So you can seem to be updating, but you are on holiday.
Saturday, June 13, 2009
Monday, June 08, 2009
Thursday, June 04, 2009
Making a Follow up Call
Quite a few businesses like to send out literature before starting an intense cold-calling campaign. In this article, I am going to advise how to go about making a follow-up call after an advertising mail-drop.
Explain why you are calling, that you are following up on a mailing that was recently sent out. Do not ask them if they have any questions on the mail-out, or if they have read it as it could lead to embarrassment for the both of you. Give a short overview of your company and what you do. Interject pieces of information about their own company and why literature was sent to them in the first place. How you can do business together.
When the prospect starts to ask leading questions, now is the time to book an appointment. Explain that to answer their questions, you would need to know more about their business and that you are free at such-and-such a time to pop in. Perhaps you could bring in lunch to discuss it?
Do not ask them what date would be good for them as it is likely that no date is good for them. They are busy people. You need to MAKE the time yourself. This is why suggesting to bring in lunch is always a good idea as it is not only an incentive for them to meet you, but it is a great way of building rapport. After all, what is more intimate than eating a meal with a prospect? It can be far better for your chances than just a straight-forward sales meeting. It adds not only warmth to your meeting, but gives you an edge over your competitors.
“When something will help me, make me money or improve my personal or professional development then I can honestly say that I don’t know what the word ‘busy’ actually means?” – Mr. Coldcall.
Posted by Jeremy Jacobs at Thursday, June 04, 2009