Stroke the Blego
I'm so grateful to Ken Yarmush of Technosight for this wonderful phrase. Stroke the Blego is simply:
Bloggers have egos, better known as a “blego” (blogger ego). If you really want to impress a blogger, talk about a recent post they wrote. Stroking the blego will definitely win you brownies points and increase the likelihood that they will write about you.
There's also a reference to "Blego" at Active Voice from 2004.
How big is your Blego?