Telemarketing Tips

London, UK

Some self-promotion here. To find out more about my workshops, go to this Twitter feed or JeremyJacobs.Com

Promote Yourself With A Web TV Presenter

London, UK

Using a web tv presenter can really enhance your website and drive more traffic to your site. The example below shows the author of this blog presenting for Vodafone. This commercial was produced by Videotile who were mentioned on this site last year here



You can see the commercial in full by clicking here

How To Dress To Impress

London, UK

What you say as a speaker or presenter is key but so is the way you look. You may have seen other posts on this subject last year by media coach Alan Stevens. He once again, outlines the importance of "looking right" in his latest weekly e-zine. His main assertion is that your message must be congruent with how you look. In other words, dress to impress. If you're uncertain what to do try a top image consultant to start with. Once you know what's the right colour, shape and style of clothes visit a leading bespoke tailor.

LOOK THE PART

As I travel the world, I watch TV interviews, sometimes in a language I don't fully understand. However, I can often tell whether the interviewee is coming across well simply by checking their appearance. While your words are of great importance (don't believe that popular misconception that words are only 7% of meaning), appearance is importance too.

In addition to how you are perceived by others, your appearance can affect how you feel. In order to deliver a confident performance, you need to feel good about yourself, and only you can be the judge of that. Even if others tell you that you look fine, you will know whether you are happy with your appearance.

Somewhat surprisingly, your appearance is important on radio too. For the reason just mentioned, if you are feeling good about yourself, you will perform better. Not only that, but the way that you look will affect how radio interviewers treat you. If you are speaking on behalf of a professional body, such as a group of lawyers, you will not be taken so seriously if you arrive at the studios wearing jeans and a t-shirt. On the other hand, if you are an eco-warrior, a three piece pinstripe suit may be inappropriate.

Take as much care over your appearance as your message, and make sure that they work in harmony.

5 Popular Ways To Keep Fit For Public Speaking

London, UK

You'll be aware that any performance requires mental and physical effort and none more so than speaking in public or presenting on a regular basis. You may find by doing these five things, you stay fit for purpose:

1. Eat sensibly.

2. Exercise at least three times a week for an hour each time.

3. Get enough sleep.

4. Find time to relax each day.

5. Ensure you have enough time for a hobby once a week.

Kylie Minouge At The Brits

London, UK

It wasn't all about Duffy at the Brits last night, here's Kylie making her entrance. The footage was taken by our resident capturista at Leicester Square Television. There's more to see at the LSQ TV site.

Ed. There's a clip of Girls Aloud at The Brits over at my other site here.

BBC Presenter In Gaffe

London, UK

BBC TV presenter Jeremy Clarkson has made another gaffe. At a press conference in Sydney (where he's filming) he suggested that Prime Minister Gordon Brown was a "one-eyed Scottish idiot". You may feel that's a fairly unpleasant thing to say about the PM and he rightly apologised afterwards.

So another BBC presenter says something he shouldn't have. Why can't people handle themselves with a bit more dignity instead of behaving like unruly schoolchildren? Perhaps the BBC would be better off with a presenter whose up-and-coming.



Jeremy Clarkson

Sacha Bennett On Leicester Square Television

London, UK

My co-presenter at LSQ TV, Claire Bueno interviewed the writer/producer Sacha Bennett. His latest film "Tuesday" has a DVD release on February 23rd. Tuesday is all about a heist that goes wrong and stars Philip Glenister and Kevin McNally.

How To Present Technology

London, UK

Hermione Way's Techfluff TV appears to be getting it right. Her daily updates are certainly worth watching.

Presenter Centre

London, UK

For some time I, along with other presenters, use the Presenter Centre as an effective way of self-marketing.

Kate Garraway to present..............

London, UK

..........."The Biggest Loser". Not a show about someone's pension fund but a new TV series about losing weight. Lovely Kate has been chosen to present the new show according to Digital Spy. Read the report here.



Photos from the Daily Mail

How To Interview A TV Star

London, UK

Another excellent evening for Leicester Square Television at the Jermyn Street Theatre this week. I managed to catch up with Eastenders star, Scott Maslen(Jack). He was in the West End to support Peter Dunne and the cast of The Dreamers Of Inishdara.



Co-presenter Thomas had earlier caught up with Peter Dunne and Patricia Quinn.

Presenting & Networking (R)

London, UK

By special request, I'm re-posting this popular piece from last year:

Monday, March 24, 2008
Presenting and Networking

London, UK

My discussion with Andy Lopata on the radio earlier this month centred around "how to network correctly". It was a great radio show with plenty of positive feedback. In a couple of weeks time, another great networker and marketing/media guru, Jonathan Gabay will be joining me in the radio studio at JCom. Jonathan, Andy and I are great room workers, unlike Mr Buffoon, Mr Large and Mr Nerd. Read this from an article posted on this blog last July:

Tuesday, July 10, 2007
3 ways to ruin your chances at Business Networking

Earlier today, I attended a networking meeting in Central London, run by a well known organisation. There were around 100 or so people there from a variety of businesses. Many were interesting and good listeners, some less so but there were three individuals who really ought to learn the fundamentals of *networking. Here's those 3 "no noes" for starters:

TIP 1. Do not barge in on a "closed two".

Scene: I was in conversation with an executive of a well known company. All of a sudden from my left and overweight gentleman with an absurd tie said "hello" and started to ask a question of the executive. No rapport building or politeness. He even had the temerity to ask me to hold his glass of red wine. I put it on the nearest table, made an excuse and left the poor executive to handle "Mr Buffoon".

TIP 2. Never peer at name badges.

Scene: Two women and I were discussing business opportunities when we were approached by "Mr Nerd". He leant towards us three, peered at our name badges, then scuttled away after rambling on for a minute or so about the services he offered. Needless to say, my two new friends and I were most unimpressed. The title on his business card said "Head of Sales".

TIP 3. Remain sober and listen.

Scene: The three of us were joined by a fourth and things were going along really well until "Mr Large" turned up. Perhaps I should call him Mr Me, because that's all he was interested in - himself. Also, he was clearly drunk, rude and bellicose.

All three of these people, in my opinion, behaved in a socially inadequate manner. The Golden Rule of networking is to exhibit unconditional giving.

Posted by Jeremy Jacobs at Monday, March 24, 2008

Labels: radio, radio broadcasting, UK

5 comments:

Cris Zimermann said...

How about the women? Do they 'behave' better?

It's always nice when I see you around, Jeremy, tks for visiting me. Cheers, mate,
Crissy
Monday, March 24, 2008
Jeremy Jacobs said...

Of course they do!
Monday, March 24, 2008
Nick R Thomas said...

Hi Jeremy,

Great blog. As far as the third type is concerned, they may still be giving. I could never see the point of networking with competitors but I recently read a very good business book where the author said that it's useful when these people drink too much because they let useful information slip which they would certainly keep to themselves when sober!
Wednesday, March 26, 2008
Colin Campbell said...

I learned a lot from my days of business networking. I met most of these characters. Nowadays, most of my networking is by doing a good job. I rarely have to go and pitch to new clients or partners. No doubt that will roll around again when I have a different role.

Over eager people are the worst.
Saturday, March 29, 2008
Jeremy Jacobs said...

Ah, the over-eager. Met one the other week. Terrible!
Saturday, March 29, 2008

Presenting to Win

London, UK

Alan Stevens, the mediacoach has a number of free articles available. This is one of them. If you are a presenter or like presenting you'll find Alan's article very useful.

Presenting to win

Your whole body is trembling with fear - but a stiff drink won’t help. Your voice has almost disappeared – but you don’t need a doctor. Your mind has gone completely blank – but you haven’t developed amnesia. The real reason? - you’re just about to make a presentation.

One of the certainties of corporate life is that you will be asked to make presentations, and the outcome could have far-reaching effects. Perhaps this is why many people show symptoms of blind panic when the dread day dawns. However, being given the opportunity to sell an idea, promote a business, or close a sale is something that you should jump at – so what’s the answer?

Very few of us are natural presenters. As Mark Twain used to say “It takes three weeks to prepare a good ad-lib speech”. Fortunately, learning how to become a competent speaker takes a lot less time than that, so find yourself a good trainer, and follow some simple rules.

The first consideration is your audience. You will be judged a success if they leave feeling that their time spent listening to you was worthwhile. Find out as much as you can about them; how many will be there? what are their interests? what went down well before? Imagine yourself in their shoes – what would you like to hear?

Your subject matter may have been pre-determined, but you’ll often be given a free hand. Give it a persuasive title – not “A survey of Anglo-German business readiness”, but “Companies from Germany that want your business”. Now consider the structure of your talk – it’s as important as the content. It’s a cliché, but the “business sandwich” (Tell them what’s coming, tell them about it, tell them what you told them) really works – so stick to it.

When you’ve put your talk together (often in the dreaded PowerPoint, of which more later), simplify it by taking out half of the content. Then try to take out half of what’s left. There – that’s better – now you have a good chance of getting your core message across (you do have a core message, don't you?).

Now – rehearse, rehearse, rehearse. The idea is not to learn your script by heart, but to ensure that you don’t look surprised when you turn over the next cue card. If you’re at all nervous, don’t write your notes on A4 sheets of paper – they amplify your trembling fingers both visually and aurally. Use low-tech file cards with a title and no more than four brief points. Punch a hole in the corner and tie them together with string – you might just drop them.

Now, if you must use PowerPoint (and I know many of you do), then use it to help, not confound, your audience. Never, ever, read your slides out – assume that all of your audience can read perfectly well. Keep your slides very simple. Put a blank slide between each section of your talk, so that you have the audience’s full attention. And be prepared to carry on even if the PC or projector fails.

Visit the venue beforehand, and make friends with the technician. If there’s a change of speakers, you’ll need someone you can trust to ensure a smooth transition.

Finally, check everything, and then check it again. At the launch of a new people carrier a few years ago, the vehicle was driven on stage by the CEO with three board directors as passengers. Unfortunately, none of them knew how to open doors fitted with childproof locks. Cue tears of laughter from the assembled hacks. Couldn’t happen to you though, could it?



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How to construct a speech

London, UK

Last week at my Toastmasters International speaking club, London Corinthians I spoke on how to construct a speech. Every speech ought to have a beginning, middle and end. Here's some of the write up from the club's newsletter:

Finally, our fourth speaker of the evening was Jeremy Jacobs with an Advanced Speech entitled ‘How to construct a speech’ here he gave us a very insightful and informative training session on how to construct a speech. A successful speech requires a sound structure from the beginning, the middle to the end. He advised us to make a statement at the beginning of our speech. To include facts and opinion in the middle through, to having a summary or a call to action at the end. Unless, you are very good Jeremy states, don’t make a joke and keep away from politics, religion or sex. Always keep the audience engaged, it’s not about you, it’s all about them.

Simon Jordan on Leicester Square Television

London, UK

Crystal Palace Chairman, Simon Jordan, was on the red-carpet at the weekend. He was there as producer for Telstar. This "most London of films at the London Film Festival", according to director, Nick Moran had it's World Premiere at the LFF. You can see Simon at 5.05" by clicking here

How to be a compelling tv presenter

London, UK

Did you see Geoff Burch in action last Tuesday on BBC2? His tv series, All Over The Shop had a viewing audience in the millions. If you missed it, then you have another opportunity to see it here on the BBC iPlayer

Geoff must have really connected with viewers, as his website has been inundated with requests from small businesses asking for help. This proves one thing at least - that his message struck a nerve with many of you.

Penelope Cruz at the London Film Festival

London, UK

Quite jealous of my co-presenter, Rhiannon. She was with the LSQ TV crew who were in Leicester Square for the UK Premiere of Vicky Cristina Barcelona

How to Network Effectively

London, UK


A re-post from 2006.

It's amazing who one can meet when out at networking events!

Sunday, December 03, 2006
"That's another fine mess you've got me into"




One for the album. Me (on the right!) and friend at a BRE do at Watford on Friday night.

The event was superbly organised by Deanne Gold with hubby, Marc.

One of the award winners were Green & Peter. A very good firm of Chartered Accountants!!

Business networking can be fun and you do get to meet loads of new people. I'm usually out at least one night a week. In media in particular, you simply have to plenty of pressing the flesh.

UPDATE

Deanne and Marc Gold are now running a brand new business networking group called Keyconnectors. Visit the Keyconnectors website here

How to use a lectern

London, UK

Or do you prefer not to use one when speaking or presenting?

Speaking Coach Lisa Braithwaite posted this article a couple of days ago. I agree with her.

How to lose it on radio

London, UK

Nick Thomas wrote a great article a few months ago here about corpseing. There are four great video clips. My favourite is the "Jonners" one.

Sometime ago at Jeremy Jacobs, I mentioned some tips for radio presenters on how to get over the giggles should you ever succumb to them.