Tuesday, March 10, 2009

Don't Forget To E-Mail

London, UK

Internet psychologist Graham Jones has written another hard-hitting post about Twitter. He points out the pitfalls of doing too much with social networking sites and not enough with plain e-mailing for business.

Jones says, "As an example, I sell five times as many ebooks using email campaigns than I do via social networking site. I'm not alone either - Tesco and Amazon produce significant returns via email marketing and only use social networking in comparatively minor ways".

Ed. I think that quote speaks volumes. He could though use a Twitter client called Tweetlater. Tweetlater sends "tweets" at regular intervals. The downside to tweets is they are limited to 140 characters. Too short, in my view for an effective message.

4 comments:

lady macleod said...

I'm sure his books are valid and his pr campaigns sound good but I'm still giggling a bit at "Internet psychologist"...

Hapi said...

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Jeremy Jacobs said...

Thanks Hapi

Jeremy Jacobs said...

Lady Macleod, Graham is a top guy when it comes to understanding the Internet.