Showing posts with label Graham Jones. Show all posts
Showing posts with label Graham Jones. Show all posts

Tuesday, March 10, 2009

Don't Forget To E-Mail

London, UK

Internet psychologist Graham Jones has written another hard-hitting post about Twitter. He points out the pitfalls of doing too much with social networking sites and not enough with plain e-mailing for business.

Jones says, "As an example, I sell five times as many ebooks using email campaigns than I do via social networking site. I'm not alone either - Tesco and Amazon produce significant returns via email marketing and only use social networking in comparatively minor ways".

Ed. I think that quote speaks volumes. He could though use a Twitter client called Tweetlater. Tweetlater sends "tweets" at regular intervals. The downside to tweets is they are limited to 140 characters. Too short, in my view for an effective message.

Sunday, November 09, 2008

Crisis Communication

London, UK

Graham Jones recently posted this about the Jonathan Ross/Russell Brand affair. Graham criticises the BBC for dragging its feet whilst those 27,000 complaints rolled in to the Corporation's switchboard.

Jonathan Ross, Russell Brand and your web site

Jonathan Ross and Russell Brand are at the centre of a perfect storm - it's got everything; sex, money, jealousy, a grandfather, an attractive young woman, an iconic corporation, stardom, - the list goes on. However, it's a story that could have been knocked on the head within hours, rather than allowing it to drag on for almost two weeks.

It was a stupid prank, a juvenile stunt and an indication of weakening editorial standards within the BBC. But while the world is suffering recession, people are being killed in Iraq and Afghanistan, and the USA is about to select the most powerful man in the world, two so-called "comedians" have dominated the news agenda in the UK for days on end. Why?

The reason is simple; a complete mis-handling of the crisis by the BBC top brass. They have dithered, delayed and danced around the issue, rather than being decisive. Research on crisis communications has shown consistently that what we want is immediate, decisive action that shows the bosses understand our perspective. When a company is in the doo-doo we expect the boss to act immediately. We expect the boss to see it from our perspective - not the company's. We expect the communication to be consistent and swift.

What have the BBC given us? Bosses that remained silent for over 10 days, bosses that disagreed with each other in public and bosses that were telling us about their internal perspective. Indeed, it's taken almost a fortnight for the Director General to say a word - that's a resignation offence in itself. In other words, the BBC that reports week-in, week-out on the crises of other companies has shown it does not even understand the principles of crisis communications itself. That's the real issue here - how inept the top brass at the BBC have revealed themselves to be. They have allowed a rather silly and embarrassing event to escalate into a full-scale disaster for the organisation. People wonder why we are spending money on "talent" like Jonathan Ross, but I wonder why we are spending money on such poor management and a clear lack of leadership.

To read the rest of Graham's article, go here

Sunday, December 02, 2007

Do you like Facebook?

Well the Wall Street Journal certainly does. Graham Jones highlights a new Facebook application called Beacon. Read all about it here

Monday, November 12, 2007

Get A Life!

London, UK

How much time do you spend at your computer? 2 hours a day - more?

Well research by psychologists at the University of Michigan has shown that too much time spent either "Facebooking" or blogging could lead to a reduction of brain power. Graham Jones writes about it here

Saturday, September 29, 2007

Mash up your Facebook

London, UK

Graham Jones has written another "we a really ought to think about this" post. This time the subject is social media. Just how many of you are on Facebook, You Tube, MySpace? I guess many of you have all three or more. Graham's post is all about who we post to, about or even Poke! He writes.......

At first sight, the fact that you are widely connected in this way may seem a good thing. But research from the University of California hints that this might not be such a good idea after all. It seems that when we are in a group to help us achieve things, by creative thought for instance, we think we are doing well if we are familiar with the group members. If, however, we enter into new, unfamiliar groups, it actually increases our creative behaviours.
I'll explore Facebook in more depth from now on.


Jeremy Jacobs - Corporate Presenter

Monday, July 30, 2007

10 ways to get your website noticed - by Graham Jones

Another excellent post by Graham. If you are a sole trader or small to medium-sized business, you really ought to read Graham's article.

Sunday, July 01, 2007

The future of the Internet

May become dominated by those who can afford to invest in more sophisticated content, as Graham Jones points out in his latest article.

Who knows what the future of the Internet will be. I suspect major brands and organizations will be dominate.

Friday, June 29, 2007

Graham Jones - Internet Psychologist

Graham has recently launched this. It's the Internet Psychologists forum.