London, UK
One of the best writers on the subject of E-Commerce is my colleague at Viewpoint Business, Graham Jones. I'm sure he would be impressed by this new e-commerce site. It's called Novelties4Parties. As you'll see, the site is well constructed and easy-to-use. It also scores well on these points:
May become dominated by those who can afford to invest in more sophisticated content, as Graham Jones points out in his latest article.
Who knows what the future of the Internet will be. I suspect major brands and organizations will be dominate.
Graham has recently launched this. It's the Internet Psychologists forum.
Graham Jones has outlined a vision of future internet use. Users will multi-task on-line, much as they do in real life and won't have time to search through all of your site. They'll have off-line media to read through as well.
Graham's message is quite clear - don't just rely on your internet presence to boost your business.
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Ok, I have to admit I'm a bit of an Egogoogler. What's "egogoogling" I hear you exclaim? Well, according to Psychologies magazine (Feb 2007) it's the practice of typing one's own name into an Internet search engine to see what sites appear. It's also know as "autogoogling".
I suppose it's a bit of fun but it does lead to false impressions and erroneous conclusions. You see, you'll find after blogging or updating your web-site content that Google and others do move you up the rankings. Which of course is great news if you an ego-maniac but not if you're a budding corporate video producer wanting to make a name for yourself.
Rather than searching under "Trevor Watkins" for example, it's much better to search on "corporate video producer" and/or "video producer" and see the name Trevor Watkins appear.
This is where use of meta tags and the correct use of content labels becomes important. Regular and appropriate content will see you zoom up the ranks.
This has recently been posted on "Gaping Void's Blog"
I like the bit about website. It's so true, all those professional firms out there making "a difference".
The "Nobody Cares" Manifesto For Accountants* It's important to remember debits are on the left and credits on the right - nobody cares. Probably because the system was invented in 1494 and hasn't changed since.
* We work hard to earn letters behind our names - nobody cares. Importance isn't derived from academic achievement but what you do for others.
* ROI is an important concept - nobody cares. ROI calculations are something you do when you really don't want to help your client but to demonstrate to him/her how important you are. For which read 2.
* It's important to keep good records - nobody cares. Clients aren't in business to be administrators. If you can't figure out how to help clients then expect to be outsourced. Probably the day after tomorrow.
* A tidy office implies a tidy mind - nobody cares. A tidy mind is often compartmentalised to the point of tunnel vision. You don't see tidy at the edge of innovation. Which is where you should be when your clients come up with great ideas.
* Professionals should always wear top quality suits - nobody cares. How you look may be important if your name's Anina but it sure as heck doesn't matter when you're traipsing around a pig farm. You do that occasionally don't you?
* Your professional status among the community demonstrates integrity - nobody believes you. Professional status is over-rated. Those schmuks from KPMG in court on fraud charges sorted that one out once and for all.
* Adding value is the most important thing you have to do - nobody believes you. Clients can read a 1,000 websites and see that same vacuuous statement. Stuff your website with client stories, preferably written by clients and not some PR outfit.
Sorry Technorati.
25 peeps, yes 25 peeps is a site where you can post your mugshot. Then the rest of the Blogosphere and web have the opportunity to vote for you to stay there. Get it?
My fingers are firmly crossed and I'm hoping for more traffic here and here.
So as they used to say in Northern Ireland, vote early and vote often.
Google Adsense. If you are thinking about an internet business for your Blog or website and your really in to internet marketing, does Adsense work for you?
