Ok, I have to admit I'm a bit of an Egogoogler. What's "egogoogling" I hear you exclaim? Well, according to Psychologies magazine (Feb 2007) it's the practice of typing one's own name into an Internet search engine to see what sites appear. It's also know as "autogoogling".
I suppose it's a bit of fun but it does lead to false impressions and erroneous conclusions. You see, you'll find after blogging or updating your web-site content that Google and others do move you up the rankings. Which of course is great news if you an ego-maniac but not if you're a budding corporate video producer wanting to make a name for yourself.
Rather than searching under "Trevor Watkins" for example, it's much better to search on "corporate video producer" and/or "video producer" and see the name Trevor Watkins appear.
This is where use of meta tags and the correct use of content labels becomes important. Regular and appropriate content will see you zoom up the ranks.