Thursday, August 17, 2006

Personal Responsibilty

Corporate spokesmen, in recent times, have been pointing out the continuing importance of Corporate Social Responsibility or CSR. This takes many forms. From pro bono work to "environmentally-friendly" manufacturing.

From my perspective, I feel that all of us has a duty to perform our own social responsibility. Over the past couple of years, I've been a "corporate spokesman" for a very special charity -
Breast Cancer Campaign. I'm reguarly invited to speak at fund-raising activities where I present BCC's progress since 1988 when the Charity was launched. Next year, I'll be trekking in Africa for this wonderful cause.

You can follow my progress here

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