Communication Is The Key

London, UK

Business Magazine has run an article about Sir Martin Sorrell of WPP. In it Sir Martin outlines the importance of communication on a business and personal level. He says:

To be successful you need to know how to handle the difficult stuff. It’s easy to make money when the tide is rising. In the 1990s you could be a success by simply walking into the office and standing up. It’s not like that now. Some people have the desire to start a business. Others are passionate about growing a business but it’s unusual to be both things. But that’s what I’ve done.

Sir Martin has featured on this site before. Read this.



Ed. My father worked for Sir Martin's father many years ago.