Sunday, March 30, 2008

Web Videos

London, UK

A couple of weeks ago, I highlighted the success of Videotile the video production company who put live talking presenters on your website. Research has shown, that if you add video content to your website you will increase traffic and drive sales.
In his blog, Andy Woodruff, director of Webvideos Ltd, outlined this recent research from the USA:

In a recent study more than 75 percent of U.S. Internet users watched an online video during November 2007! We can conclude that when people are on the web, watching videos is a natural part of what they do - and we’re not talking pornography anymore! Why is that? People respond best to different senses - visual, oral or a combination - and only rich content like video can provide this online.

In the same report online viewers were found to have watched on average 3.25 hours of video per person per month - growing 30% year on year. This may not sound like a lot but in fact that's around 25% of the time spent by the average punter watching TV.

It's quite clear to me, videos that engage your potential customers, are now a must for business websites. And the key word is engage. It's crucial you choose an experienced video production company who have a credible track record of working with businesses and professional presenters.

1 comment:

Anonymous said...

Video on websites is all very well but after hitting on a site after the first few times you'll get irritated.